"As the cannabis industry has evolved, the safest bet to getting in the door has been ancillary businesses. From vape pens to software that can do just about anything and everything within the industry, ancillary companies have been a big part of the cannabis revolution. Most attract investors because they’re perceived as safe and are usually branded as “sleek” or “innovative.” Still, as with most industries, the least sexy aspect of a business can wind up being the most important."
READ FULL STORY at Dope Magazine. written by Shwa Laytart